Stories, insights & ideas

Ideas for changemakers

From accessible to deep: the zweikern blog covers culture and the human factor in organizations.

May 22, 2025

Followership: The Often Underestimated Side of Great Leadership

Followership is often underestimated. This article explores how employees actively shape leadership, enhance team performance, and drive positive change.

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April 17, 2025

Management Consulting: 5 Quality Criteria for a Successful Consulting Project

What makes a consulting project truly successful? This article highlights five concrete quality criteria that help companies choose the right consultancy.

New Leadership: Conducting competencies

New leadership revolutionizes corporate management, especially in small and medium-sized enterprises. This article sheds light on the transition to a dynamic, competence-oriented culture that promotes individual responsibility and efficiently utilizes resources. Discover how companies become more productive and competitive through this transformation.

Leadership in Cultural Transformation: Challenges and Opportunities

In this post, we will show you how as a leader, you can successfully initiate and shape a cultural change in your company. We will highlight key strategies and techniques that will help you foster innovative, agile, and collaborative ways of working, thus setting the stage for a sustainable corporate culture.

Culture Change: Necessity or Option

This article examines the cultural transformation in companies and argues that it is not just an option, but a necessity. It emphasizes the pivotal role of leadership in shaping this change and explains how an effective corporate culture can contribute to improving competitiveness and employee engagement.

Mental Health in the Workplace: A Matter of Culture

Mental health in the workplace: A key element for business success. Discover how organizational culture and empathetic leadership can enhance employee satisfaction. Learn about the importance of psychological safety and flexibility. Make organizational culture your competitive advantage.

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Empathetic leadership: Making it work

Empathetic leadership is a key to a healthy and productive work environment. In this article, we explore how leaders can create a supportive atmosphere through active listening, open communication, and emotional intelligence. Learn how to maximize the benefits of empathetic leadership in your organization.

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Feedback Culture: How to Successfully Develop Employees

Learn how a positive feedback culture in organizations promotes employee development, increases motivation, and enhances the work environment. Discover practical tips for building a supportive feedback culture and unlocking the full potential of your employees.

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Employee Surveys: How to Successfully Implement Them

A meaningful survey, introduced as part of a continuous development process, achieves higher participation rates. To accomplish this, survey content should be aligned with existing company goals. Additionally, the use of digital tools can increase speed to work on current statuses in a timely manner and derive more effective development measures.

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Mentally unstable #2: How I act as a Leader

Mental health in the workplace is gaining more attention. But what if you find yourself confronted with certain "extreme situations"? This post aims to discuss how a leader can competently handle such cases, using examples for illustration.

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Business Consulting: Systemic Organizational Development as a Catalyst

Systemic business consulting views an organization as a whole, which can only be changed from within with the participation of those involved. The role of the consultant is more of a facilitator and guide to self-help. This enables the company to develop its own problem-solving competence in the long run.

Mentally unstable #1: How to deal with mentally challenged employees?

Dealing with mentally unstable employees is still a sensitive topic for many within the company. There are fears and stigmatization surrounding this issue. Strengthening general competence and informing about appropriate response options is an important step in providing timely support to those affected.

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Jobsharing is caring: A position for two persons

Job sharing involves the fair division of a full-time position among two or more employees. There are different options for dividing the workload in terms of time and content. Three job sharing formats offer different conditions. While this trend offers several advantages, it may not always be suitable for every position or individual.

It’s a Green Deal: Positive work environment through climate neutrality?

What is behind the new trend of "climate neutrality"? A climate-conscious corporate policy can also be used as a marketing strategy and even open up new customer target groups through a sustainable image. However, a well-implemented and integrated climate strategy can also benefit the internal corporate culture.