##Feedback## with genuine MOVE dynamics

BRAX and zweikern have designed a feedback process that promotes development, simplifies HR work, and strengthens the "People & Culture" dynamics.

From tradition to the future

zweikern and BRAX create ##impact##

Since its founding, BRAX Leineweber has embodied the success of German small and medium-sized enterprises, rooted in tradition and developed into a renowned fashion company. A passion for innovation and a commitment to quality make BRAX the epitome of German craftsmanship. The collaboration with zweikern sets modern standards for a vibrant feedback culture in the SME sector.

Zwei Models mit Brax Kleidung stehen nebeneinander

Communication between hierarchies

##Interactive## feedback as part of development

BRAX aimed to redesign feedback conversations and establish an innovative feedback culture with zweikern. The goal was to create tool-based processes that provide real value and contribute to personal development throughout the year.

This fosters a supportive dialogue between leaders and employees, far from bureaucratic formalities. BRAX and zweikern have created a practical, holistic feedback process from data collection to the evaluation of measures.

Feedback zwischen Führungskraft und Mitarbeiter

We were particularly impressed by the competent consulting on leadership and cultural topics

Our successful collaboration with zweikern is a positive example of a harmonious and productive partnership. Together, we have developed an innovative feedback tool that pushes communication within the company in a digital, goal-oriented and sustainable way. In doing so, we take a strength-oriented approach and ensure that common objectives remain on our employees' personal watch lists and are put into practice.

Ulrike Zill
Head of People & Culture Development

An agile feedback landscape

##Sustained## reduction of barriers

zweikern helps BRAX redesign their feedback culture and integrate it into everyday work. With zweikern Analytics, barriers to feedback conversations are removed, and a digital foundation is established.

A pilot project demonstrated the value of the process and the importance of agile feedback tools, promoting digitalization in the SME sector.

Digitalization more accessible than ever

zweikern Analytics in ##action##

BRAX utilizes zweikern Analytics to seamlessly integrate feedback surveys and employee conversations. Initial surveys establish the foundation for clear goals and actions, which are regularly reviewed. This ensures continuous personal and professional development by translating feedback into concrete actions and their evaluation.

Rigidity gives way to flexibility

Check-ins and flexible ##actions##

The check-ins with zweikern Analytics enable BRAX to create more flexible development processes for employees and managers by replacing rigid annual targets with an agile approach.

Target progress is tracked by everyone involved and adjusted as necessary to better integrate feedback into the daily work routine and create a more relaxed discussion environment. This promotes growth and adaptability in the changing world of work.

Hand in hand

##Human Resources## rethought

zweikern Analytics has digitized BRAX's HR, shifting the focus from administrative tasks to targeted personnel development.

Automated processes facilitate confidential conversations and content management, while HR plans demand-oriented workshops. In this way, zweikern supports employee-centered “People & Culture” work.

Conclusion

##Feedback## as part of daily interaction

The partnership between BRAX and zweikern takes the feedback culture to a new level, with a focus on individual and holistic development. The flexible process replaces rigid, bureaucratic approaches and brings HR closer to “People & Culture”.